The Emergence of a New Email Standard That Builds Trust
In a digital landscape where trust and email deliverability are more critical than ever, BIMI (Brand Indicators for Message Identification) is emerging as a key element to strengthen brand visibility and secure your communications.
What is BIMI ?
BIMI is a standard that allows your brand logo to appear directly in the recipient’s inbox, next to the sender name. To activate it, your domain must be properly authenticated (with a DMARC policy set to “quarantine” or “reject”).
Why is BIMI important?
The value of BIMI goes far beyond just aesthetics—here’s what makes it truly impactful:
🔹 Boosts open rates: Branded emails stand out, especially on mobile devices.
🔹 Builds trust: Your emails become visually identifiable, reducing the risk of phishing and spoofing.
🔹 Strengthens brand credibility: Your visual identity is clearly visible where it matters most—the inbox.
🔹 Improves deliverability: Setting up BIMI often goes hand-in-hand with strong DMARC policies, improving your domain’s sender reputation.
What do you need to enable BIMI?
🔹 A DMARC policy set to “quarantine” or “reject”
🔹 A logo in SVG Tiny PS format
🔹 A specific BIMI DNS record
A Verified Mark Certificate (VMC) may also be required, depending on the mailbox provider, to fully display your logo in the inbox.
BIMI is not just a visual enhancement—it’s a powerful tool to build trust, drive engagement, and boost performance in your email campaigns.
Kimzee is BIMI-ready — because your brand deserves to stand out.
With Kimzee, enabling BIMI is no longer a technical headache. Our platform lets you manage your brands and publish your BIMI logos in just one click — no DNS tinkering, no back-and-forth with IT.
Put your logo right where it belongs: next to your emails in the inbox. It’s a powerful way to build trust, boost open rates, and make every message instantly recognizable.
BIMI is the new standard — and with Kimzee, you’re already ahead of the curve.
Want to implement BIMI for your brand?
Let’s talk.